Built by founders, for founders.

Social Gains Media was founded on one simple belief: the future belongs to those who move early and execute relentlessly.

After more than a decade in London's corporate environment, I discovered crypto in 2018 — and it unlocked a new perspective on freedom, ownership and global opportunity.

In 2021, following a move to Dubai, Social Gains Media was launched alongside a Web3-focused co-founder with a bold, forward-thinking vision. By combining strategic execution, technical organisation and deep industry insight, we scaled fast.

Today, Social Gains Media operates a global influencer network reaching 200M+ users, helping Web3, crypto and AI projects cut through noise, build trust and drive real growth.

We're not a traditional agency. We're agile, hands-on and results-driven — available seven days a week, always under-promising and over-delivering.

For the last few years I've been travelling the world, investing in crypto and running multiple online brands. Around 2020 I decided to go full-time in Web3 — building communities and educating people in the space.

I started getting attention from Web3 projects seeking advice, which transitioned into investing into projects early at the seed round. That capital let me focus on what I love: marketing and advising projects full-time.

After moving to Dubai and meeting Lydia, I decided it was time to focus on Web3 influencer marketing — the main strategy upcoming projects were using to get serious attention.

With all those eyes and connections we created this powerhouse — Social Gains Media — with the biggest connections in the industry to help any project go viral.